diff --git a/_includes/htmlhead.html b/_includes/htmlhead.html
index 04065446e5..fa770b6398 100644
--- a/_includes/htmlhead.html
+++ b/_includes/htmlhead.html
@@ -66,14 +66,18 @@
 
     {% if jekyll.environment == 'production' and site.google_tag_manager %}
     <!-- Google Tag Manager -->
-    <script>(function (w, d, s, l, i) {
-            w[l] = w[l] || []; w[l].push({
-                'gtm.start':
-                    new Date().getTime(), event: 'gtm.js'
-            }); var f = d.getElementsByTagName(s)[0],
-                j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src =
-                    'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f);
-        })(window, document, 'script', 'dataLayer', '{{site.google_tag_manager}}');</script>
+    <script>
+    if (!document.cookie.split(';').some(cookie => cookie.trim().startsWith('vespa_internal=1'))) {    
+        (function (w, d, s, l, i) {
+                w[l] = w[l] || []; w[l].push({
+                    'gtm.start':
+                        new Date().getTime(), event: 'gtm.js'
+                }); var f = d.getElementsByTagName(s)[0],
+                    j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src =
+                        'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f);
+            })(window, document, 'script', 'dataLayer', '{{site.google_tag_manager}}');
+        }
+    </script>
     <!-- End Google Tag Manager -->
     {% endif %}
 </head>
\ No newline at end of file
diff --git a/_layouts/default.html b/_layouts/default.html
index 89e76fefd9..aa9bd6760b 100644
--- a/_layouts/default.html
+++ b/_layouts/default.html
@@ -6,13 +6,6 @@
 
 <body class="denali-theme-vespa-light subpage">
 
-  {% if jekyll.environment == 'production' and site.google_tag_manager %}
-  <!-- Google Tag Manager (noscript) -->
-  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id={{site.google_tag_manager}}" height="0" width="0"
-      style="display:none;visibility:hidden"></iframe></noscript>
-  <!-- End Google Tag Manager (noscript) -->
-  {% endif %}
-
   {% include navbar.html logo="logo.svg" class="vespa-light" %}
 
   <div class="container-full container-overflow is-marginless is-gutterless denali-theme-vespa-light">
