diff --git a/pkg/minikube/machine/build_images.go b/pkg/minikube/machine/build_images.go
index 637c15b5edd9..89586d030d49 100644
--- a/pkg/minikube/machine/build_images.go
+++ b/pkg/minikube/machine/build_images.go
@@ -25,6 +25,8 @@ import (
 	"runtime"
 	"strings"
 
+	dockerref "github.com/docker/distribution/reference"
+
 	"github.com/docker/machine/libmachine/state"
 	"github.com/pkg/errors"
 	"k8s.io/klog/v2"
@@ -59,6 +61,14 @@ func BuildImage(path string, file string, tag string, push bool, env []string, o
 		remote = false
 	}
 
+	if tag != "" {
+		named, err := dockerref.ParseNormalizedNamed(tag)
+		if err != nil {
+			return errors.Wrapf(err, "couldn't parse image reference %q", tag)
+		}
+		tag = named.String()
+	}
+
 	for _, p := range profiles { // building images to all running profiles
 		pName := p.Name // capture the loop variable