diff --git a/Misc/NEWS.d/next/Windows/2022-09-29-23-08-49.gh-issue-90989.no89Q2.rst b/Misc/NEWS.d/next/Windows/2022-09-29-23-08-49.gh-issue-90989.no89Q2.rst
new file mode 100644
index 00000000000000..786b3435042dbd
--- /dev/null
+++ b/Misc/NEWS.d/next/Windows/2022-09-29-23-08-49.gh-issue-90989.no89Q2.rst
@@ -0,0 +1,2 @@
+Made :ref:`launcher` install per-user by default (unless an all users
+install already exists), and clarify some text in the installer.
diff --git a/Tools/msi/bundle/Default.wxl b/Tools/msi/bundle/Default.wxl
index 8b2633fe89f726..e83a540a0e6726 100644
--- a/Tools/msi/bundle/Default.wxl
+++ b/Tools/msi/bundle/Default.wxl
@@ -79,15 +79,15 @@ Select Customize to review current options.
   Use Programs and Features to remove the 'py' launcher.
   Upgrades the global 'py' launcher from the previous version.
   
-  Associate &files with Python (requires the py launcher)
+  Associate &files with Python (requires the 'py' launcher)
   Create shortcuts for installed applications
   Add Python to &environment variables
-  Add &Python [ShortVersion] to PATH
+  Add &python.exe to PATH
   Append Python to &environment variables
-  Append &Python [ShortVersion] to PATH
-  Install for &all users
-  for &all users (requires elevation)
-  Install &launcher for all users (recommended)
+  Append &python.exe to PATH
+  Install Python [ShortVersion] for &all users
+  for &all users (requires admin privileges)
+  Use admin privi&leges when installing py.exe
   &Precompile standard library
   Download debugging &symbols
   Download debu&g binaries (requires VS 2017 or later)
diff --git a/Tools/msi/bundle/bundle.wxs b/Tools/msi/bundle/bundle.wxs
index 19e67faf887bc7..d39530ca066420 100644
--- a/Tools/msi/bundle/bundle.wxs
+++ b/Tools/msi/bundle/bundle.wxs
@@ -28,7 +28,7 @@
 
     
     
-    
+