Diverse Digital Website Review - Report Package

This folder contains a comprehensive review and analysis of the Diverse Digital website (www.diverse-digital.co.uk).

📁 Folder Structure

diverse-digital-website-review/
├── PROJECT_CONTEXT.md          # Complete project overview (read this first)
├── README.md                   # This file - quick navigation guide
│
├── reports/                    # All review reports and analysis
│   ├── executive-summary.*     # Quick overview (start here)
│   ├── diverse-digital-website-review.*  # Comprehensive review
│   ├── technical-analysis.*   # Technical SEO and performance
│   └── website-update-review.* # Follow-up review (Nov 16)
│
├── lighthouse/                 # Performance audit reports
│   ├── lighthouse-report.html # Initial audit (Nov 14)
│   └── lighthouse-report-updated.html  # Updated audit (Nov 16)
│
└── references/                # Client planning documents
    ├── 90-DAY RELAUNCH PLAN.*
    ├── Diverse Digital Relaunch.*  # Business strategy
    ├── Diverse Digital site plan.* # Website structure
    └── document-review.*       # Analysis of planning docs

📋 Report Files

Start Here

1. PROJECT_CONTEXT.md ⭐ READ THIS FIRST

   • Complete project overview
   • Timeline and status
   • File organization guide
   • Key findings summary

2. reports/executive-summary.pdf ⭐ QUICK START

   • Quick overview of all findings
   • Priority action items
   • Timeline and recommendations
   • Best for: Getting started quickly (15 min read)

Detailed Reports

3. reports/diverse-digital-website-review.pdf

   • Comprehensive website review
   • UX analysis, content strategy, recommendations
   • Detailed action plan with timelines
   • Best for: Understanding the full scope (30-45 min read)

4. reports/technical-analysis.pdf

   • Technical performance analysis
   • SEO audit findings
   • Security and infrastructure review
   • Best for: Technical implementation and SEO work (20-30 min read)

5. reports/website-update-review.pdf

   • Follow-up review comparing Nov 14 vs Nov 16
   • Progress tracking
   • Remaining issues
   • Best for: Seeing what's changed (15 min read)

6. lighthouse/lighthouse-report-updated.html

   • Interactive performance audit (most recent)
   • Detailed metrics and scores
   • Open in web browser to view
   • Best for: Detailed performance metrics

🚨 Critical Issues Found

Must Fix Immediately (This Week)

1. Title Tag is Wrong ❌

   • Currently says: "Digital Services for Faith Groups"
   • Should say: "Diverse Digital | Digital Marketing for Purpose-Driven Businesses"
   • Impact: People searching for your services can't find you
   • Fix Time: 5 minutes

2. Meta Description is Wrong ❌

   • Currently describes faith groups instead of your actual business
   • Impact: Poor search visibility, SEO score only 80/100 (could be 90+)
   • Fix Time: 5 minutes

High Priority (This Month)

3. No Client Testimonials

   • Missing social proof
   • Impact: Lower trust and conversion rates

4. No Case Studies/Portfolio

   • Can't demonstrate results
   • Impact: Harder to justify services

5. No Blog/Content Marketing

   • Missing SEO opportunity
   • Impact: Limited organic traffic

✅ What's Working Well

• Performance: 100/100 (excellent!)
• Accessibility: 100/100 (perfect!)
• Security: Good headers and HTTPS
• Fast Load Times: 0.09 seconds
• Clear Services: Well-defined offerings

📊 Current Status (Nov 16, 2024)

Metric	Score	Status
Performance	100/100	✅ Excellent
Accessibility	100/100	✅ Excellent
Best Practices	59/100	⚠️ Needs Investigation
SEO	80/100	⚠️ Good (could be 90+ with title fix)
Overall Rating	7.5/10	⚠️ Good (with fixes needed)

🎯 Recommended Reading Order

1. Start with: PROJECT_CONTEXT.md (10 minutes)

   • Complete project overview
   • Understand the full context

2. Then read: reports/executive-summary.pdf (15 minutes)

   • Quick overview and action plan
   • Priority recommendations

3. For details: reports/diverse-digital-website-review.pdf (30-45 minutes)

   • Comprehensive analysis
   • Full recommendations

4. For SEO work: reports/technical-analysis.pdf (20-30 minutes)

   • Technical findings
   • SEO implementation guide

5. For progress: reports/website-update-review.pdf (15 minutes)

   • See what's changed
   • Track improvements

6. For metrics: Open lighthouse/lighthouse-report-updated.html in browser

   • Interactive performance data
   • Detailed diagnostics

📅 Action Plan Summary

Week 1: Critical Fixes

• Fix title tag (5 min) ❌ URGENT
• Fix meta description (5 min) ❌ URGENT
• Investigate best practices drop (30 min)
• Verify all page titles (30 min)

Weeks 2-4: High Priority

• Collect testimonials
• Create case studies
• Enhance About page

Weeks 5-8: Content & SEO

• Launch blog
• Create resources
• SEO optimization

💡 Key Takeaways

1. Your site is fast and accessible - great foundation!
2. SEO is partially fixed - score improved from 8→80, but title/description still wrong
3. Need social proof - testimonials and case studies
4. Content marketing opportunity - blog would help SEO

📞 Next Steps

1. Read PROJECT_CONTEXT.md for complete overview
2. Read executive summary for quick action plan
3. Fix the critical SEO issues (title tag & meta description)
4. Review detailed reports for full recommendations
5. Follow the 90-day relaunch plan (in references folder)

📁 File Formats

• PDF files: Ready to print or share
• Markdown files: Source files (editable)
• HTML files: Interactive reports (open in browser)
• Word documents: Client's original planning documents

🔍 Quick Reference

Where to Find...

• Project overview: PROJECT_CONTEXT.md
• Quick start: reports/executive-summary.pdf
• Full review: reports/diverse-digital-website-review.pdf
• Technical details: reports/technical-analysis.pdf
• Progress tracking: reports/website-update-review.pdf
• Performance metrics: lighthouse/lighthouse-report-updated.html
• Client's plans: references/ folder
• Planning doc analysis: references/document-review.pdf

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Review Date: November 14-16, 2025
Website: www.diverse-digital.co.uk
Status: Active - Critical fixes still needed

For questions about any findings, refer to the detailed reports or PROJECT_CONTEXT.md.