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@10up

10up

The expert WordPress practice of @Fueled. Crafting impactful websites and tools for clients like Google, Disney, and California using open source.

We deliver impactful websites, content management solutions, and digital tools using WordPress.

We are the enterprise WordPress practice of Fueled, a digital transformation agency with more than 300 experts. Fueled creates high-quality digital products and experiences shaped by strategy, designed with intention, and built for business impact.

The 10up WordPress Practice delivers impactful websites, content management solutions, and digital tools for brands and institutions like Microsoft, Disney, Google, The White House, Mayo Clinic, and the State of California. Building on the open source WordPress project, our practice emphasizes open source tools and embraces emerging technologies like Generative AI.

In 2023, 10up merged with Fueled, adding industry leading specialization in WordPress, open source product management, and Content Management Systems to a broader suite of digital capabilities.

With a highly skilled team of strategists, designers, engineers, and specialists across areas like cloud infrastructure, SEO, data & analytics, AI, and revenue optimization, we combine the scale to solve complex challenges with the agility and care of a close partner.

Our Open Source Solutions

Our Open Source Practice is committed to the cultivation of a vibrant and healthy open source ecosystem. Our own open projects for WordPress are often inspired by recurring needs and patterns we see across our clients, including:

  • Distributor, a WordPress plugin that makes it easy to syndicate and reuse content across your websites.
  • ElasticPress, the only fully-integrated solution for adding the power of Elasticsearch to a WordPress site.
  • ClassifAI, a WordPress plugin that leverages cloud-based services like IBM Watson and Microsoft Azure AI to augment WordPress-powered websites with artificial intelligence and machine learning technology.

Our full complement of over 100 open source solutions that integrate with WordPress are available on GitHub.

Our Best Practices

As the WordPress and open source experts at Fueled, 10up strives to build websites, tools, and experiences that demonstrate the highest caliber of craftsmanship. Standardizing our tools and approaches enables us to consistently meet that standard. We share our best practices with the community to empower engineers around the world to benefit from our decade of experience solving some of the most challenging problems on the web.

Get In Touch

Work with the 10up WordPress Practice at Fueled

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  1. ElasticPress ElasticPress Public

    A fast and flexible search and query engine for WordPress.

    PHP 1.3k 321

  2. distributor distributor Public

    Share content between your websites.

    PHP 678 160

  3. classifai classifai Public

    Supercharge WordPress Content Workflows and Engagement with Artificial Intelligence.

    PHP 669 62

  4. Engineering-Best-Practices Engineering-Best-Practices Public

    10up Engineering Best Practices

    SCSS 770 203

  5. Open-Source-Best-Practices Open-Source-Best-Practices Public

    Start reading: https://10up.github.io/Open-Source-Best-Practices/

    SCSS 49 10

  6. block-components block-components Public

    A collection of components built to be used in the block editor

    TypeScript 309 49

Repositories

Showing 10 of 177 repositories
  • ElasticPress Public

    A fast and flexible search and query engine for WordPress.

    10up/ElasticPress’s past year of commit activity
    PHP 1,284 GPL-2.0 321 73 19 Updated Sep 12, 2025
  • wp-hooks-documentor Public

    A powerful tool to generate beautiful documentation for WordPress plugin hooks.

    10up/wp-hooks-documentor’s past year of commit activity
    TypeScript 6 MIT 0 1 1 Updated Sep 12, 2025
  • distributor Public

    Share content between your websites.

    10up/distributor’s past year of commit activity
    PHP 678 GPL-2.0 160 216 (46 issues need help) 11 Updated Sep 12, 2025
  • classifai Public

    Supercharge WordPress Content Workflows and Engagement with Artificial Intelligence.

    10up/classifai’s past year of commit activity
    PHP 669 GPL-2.0 62 111 (26 issues need help) 11 Updated Sep 12, 2025
  • wp-framework Public

    WP Framework is a PHP package designed to simplify the development of WordPress themes and plugins by centralizing shared functionality.

    10up/wp-framework’s past year of commit activity
    PHP 34 GPL-2.0 1 8 1 Updated Sep 11, 2025
  • wp-content-connect Public

    WordPress library that enables direct relationships for posts to posts and posts to users.

    10up/wp-content-connect’s past year of commit activity
    JavaScript 94 GPL-3.0 22 12 10 Updated Sep 11, 2025
  • .github Public

    10up's community files

    10up/.github’s past year of commit activity
    6 MIT 13 5 (2 issues need help) 1 Updated Sep 11, 2025
  • 10up-experience Public

    The 10up Experience plugin configures WordPress to better protect and inform clients, aligned to 10up’s best practices.

    10up/10up-experience’s past year of commit activity
    PHP 135 GPL-2.0 29 17 8 Updated Sep 10, 2025
  • block-catalog Public

    Easily keep track of which Gutenberg Blocks are used across your WordPress site.

    10up/block-catalog’s past year of commit activity
    PHP 49 GPL-2.0 5 2 2 Updated Sep 10, 2025
  • figma-to-wordpress-theme-json-exporter Public

    A Figma plugin that automatically converts the Figma Variables into the theme.json structure for WordPress Themes.

    10up/figma-to-wordpress-theme-json-exporter’s past year of commit activity
    TypeScript 60 MIT 6 1 1 Updated Sep 10, 2025