NewsPassID

First-Party Identity and Targeting Solution for Publishers

Features

• First-party ID generation and management
• Segment-based targeting
• GPP consent integration
• Meta tag injection for segments
• Publisher-specific namespace support
• GDPR and CCPA compliant
• Lightweight and fast implementation
• Seamless integration with Google Ad Manager and other ad platforms

Quick Start

Option 1: Async Implementation (Recommended)

<script>
  // Publisher configuration
  var NEWSPASS_CONFIG = {
    namespace: 'your-publisher',
    lambdaEndpoint: 'https://npid.gmg.io/newspassid'
  };
  
  // Initialize the queue
  window.NewsPassIDQ = window.NewsPassIDQ || [];
  window.newspassid = window.newspassid || {
    setID: function(id) {
      window.NewsPassIDQ.push(['setID', id]);
    },
    // Other stub methods...
  };
  
  // Load the script
  (function() {
    var script = document.createElement('script');
    script.src = 'https://npid.gmg.io/newspassid-async.min.js';
    script.async = true;
    var head = document.head || document.getElementsByTagName('head')[0];
    head.appendChild(script);
  })();
</script>

Development

# Install dependencies
npm install

# Build the project
npm run build

# Run tests
npm test

# Start development server
npm run dev