Copywriting

Headlines

Every web site can be made more effective by leading off with a benefit-packed headline. In fact, every page of a site can be improved this way. If you want visitors to spend some time exploring your page, tell them right up front the reasons they should stay. Do this in the form of a headline. Tell your site visitors what each page offers in an exciting way that appeals to their own self-interest.

excerpt from: "7 Ways To Use Power-Packed Headlines Online" by Robert Boduch